The Loerie Awards aims to recognise, reward and foster creative excellence in all areas of brand communication. The awards sets a benchmark for the best creative communication from the African and Middle Eastern region, with the core message that Creativity is Business. Here is where you can find out more about entering the Loeries, including the entry criteria, categories and fees, to thejudging procedure and the award ceremonies in Cape Town (21 - 23 September 2012).
The Loerie Awards were first held in 1978, as a mechanism to support and grow television advertising. Since then the awards have expanded to encompass every area of brand communication including radio and print, design, architecture, direct marketing, non-broadcast video, live events, and digital media. The awards are now regionally focused on Africa and the Middle East, and only entries from this region are eligible.
The Loeries has become far more than a single awards ceremony - since 2005 it has grown to incorporate activities throughout the calendar year to promote creative excellence, including Migrate (our own award-winning magazine) and the hard-cover printed annual and DVD. The Loeries official rankings tables are published in the Annual and include the top 10 brands, agencies and production companies, as well as a breakdown by category and size. Also included are the individual creative rankings all contributing to making this book an essential tool for anyone involved in the brand communication industry.
The Loerie Awards stands by its founding values - the association is all about recognising, rewarding and fostering creative excellence. Our role is to promote creativity and innvoation as primary business tools in the brand communication industry. The Loerie Awards is a Section 21 association. This means it's a non-profit organisation serving the best interests of the industry; so all funding goes right back into the industry to be put towards promoting the industry and nurturing potential creatives, especially in disadvantaged communities.