(16 Dec 2012)



The 49M initiative aims to inspire and rally all South Africans behind a common goal - save electricity and create a better economic, social and environmental future for all.

Saving power is really about changing our attitudes. By simply making small changes in our everyday life, collectively we can make a massive difference.

Who is 49M? It is government, Eskom, big players in industry and commerce, and it is you – all 49 million of you South African citizens.

Be a part of the solution, make a difference and take the 10% pledge.

Essentially, electricity cannot be stored, and at the moment the needs of our thriving country are putting our resources under strain. This is why we need to save electricity wherever we can.

You may not realise it, but we're all connected, and by acting together we can achieve amazing things. If we all reduced our energy usage by just 10% it would be as effective as building a brand new power station. That’s the power of 49M, that’s the power of you.

If we all constantly asked ourselves - at work or at home - how we could cut back, then we will succeed. It’s about changing our habits ever so slightly, and the good news is that there are a lot of little things that you can do to make a huge difference. (See our Energy Saving Tips).

Electricity is a valuable and rare resource that allows government to build and run the services we expect. It allows industry to compete and prosper. For every individual it provides the safety of light, the opportunity to learn and the benefits of 21st century healthcare – among many other things we take for granted. It is unthinkable that we should allow our supply of precious energy to be drained dry.

As both government and Eskom are taking every possible step to do their bit, we are calling on every South African to help out. When it comes to saving electricity, everyone wins, so there is no excuse not to do it.

You have the power to make a difference because you are one of the 49 Million.

Contact Details:

Website: www.48m.co.za

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