Expresso Trend Report 11 August
(11 Aug 2015)

Trend report Expresso

Expresso Trend Report 11 August


Tuesday is Choose Day, as people are using the hashtag ‘Choose Day’ to let people help them make decisions as to what to wear, what to have for breakfast or even whether to go to work or call in sick instead! Let’s see what other hashtags are currently being used online.



With the marriage equality bill currently being debated in Australia, a group rallying against marriage equality took out a full page in an Australian newspaper promoting the hashtag ‘It’s Not Marriage’ along with unreasonable arguments why the bill should be voted against.


The ad backfired on social media, with pro-equality voices hijacking the hashtag to vocalise their disapproval and instead promote equality.



If you’re turning 26 or older this year – you’re an 80s baby. #BackInTheEighties is currently trending as people are reminiscing about popular TV shows, fashion trends, music and crazes from the good old days.



It might be Women’s Month – but Twitter is buzzing over the gentleman today, and more specifically what the smell like.


The bizzare hashtag #RealMenSmellLike is trending this morning as men and women alike are sharing hilarious memes and suggestions as to what their dream man smells like.



Who to Follow: HipeBeast

HipeBeast Expresso

Many of us live in urban spaces, and they are sometimes all that we get to see on a daily basis, so when someone showcases these environments in interesting and visually appealing ways, we gain a better appreciation for our city.


Wayne Lee Robertson is a Cape Town based photographer who takes pictures of the urban spaces he is surrounded by. You can check out his website and other social platforms under the name HipeBeast.

He often does collaborations with other photographers from around the world, and he features the work on his Instagram profile.

Many of us don’t get to see Cape Town in this way, but HipeBeast gives us a window into the way he sees his city.


You can follow him on Instagram @hipebeast and you can check out his website at



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