Travel Tips - New Duty Free campaign (11 Nov 2010)
Travel Tips - New Duty Free campaign
Today on Expresso, Danielle Charles, ACSA Group Specialist Marketer, talks us about a national Duty Free campaign which is being launched at O.R. Tambo International, Cape Town International and King Shaka International Airports. These airports have been earmarked as the preferred duty free retail destination by highlighting lower prices and exclusivity on offer to international passengers.
This is being implemented through, Click.Buy.Fly, a digital marketing strategy aimed at bringing South African airports on-trend in terms of global shopping.