YOLO is a philosophy designed to mobilize a positive movement in society, a movement that will encourage young people to do something impactful for the society they live in. The YOLO campaign involves an appointment of YOLO board members that are young celebrities/influencers highly recognized and respected for their positive attitude and outlook on life. These young people are making a difference intheir own space across the lifestyle, sport, entertainment and entrepreneurship scene. These members have been carefully selected by MTN to help facilitate initiatives that embody YOLO. Members are encouraged to use their high social media (Facebook and twitter) following to influence and affect change. Meetings with the board will be held at MTN twice a month for knowledge sharing purposes on current (youth) affairs and how MTN can help facilitate a positive movement. All board members share a common passion, to facilitate a social movement that will bring about change and positive living.